C3 believes success of your product is based on the right overall commercialization strategy. From our perspective commercialization begins at the clinical development stage. The right trial design, investigators, and results integrated into a well thought out data communication plan will accelerate awareness and future success.
Product assessment/evaluation
Clinical trial design and input to align with customers and market opportunity
Clinical trial site identification for “the right physicians” to reach patient recruitment goals
Statistical analysis of data
Publication planning to ensure data is communicated and realized to its full potential across customer segments
Strategic planning for government agency interactions
Medical Affairs
C3 may be utilized as a virtual medical affairs group or will collaborate within an existing department. Areas of focus are:
Clinical thought leader development
Advocacy development through advisory boards and focus groups
Comprehensive congress plan for data submission and customer interaction
After thorough assessment, C3 will develop a strategic commercialization strategy focused on marketing and sales.
Life cycle management and strategic brand planning
Building opinion leaders to support your brand needs
Market intelligence
Advisory Boards and branded educational programs
Comprehensive congress customer interaction and communication plans
Product launch and market shaping
Sales force sizing and optimization
Technology
C3 has a team dedicated to the development and maintenance of web assets
Registry development and deployment
Proprietary Customer Relationship Management system
Sunshine Act compliance tracking is integrated into our platforms
Utilization of social media
Unbranded and branded websites
Mobile applications
Planning and Strategy
Strategic mapping in each therapeutic area to identify leaders in research, education, guidelines, congresses, and strategic thinkers
Collaborate with client in development of meeting objectives, agenda, supporting content to ensure optimal outcomes on investment and interactions are achieved
Develop bios on all engaged experts
Rapid executive summarizations of events with key learning’s and implications for the organization
Professional follow up on action items with attendees and project managing post-event deliverables and accountable responsibilities
Logistics and Coordination
Project scope and budget creation and management
Site evaluation and contract negotiations
Coordinate invitees and tiered prioritized invitation approach
All logistics and on-site management from project inception to reconciliation
Our team is recognized for its professionalism and maintains strong relationships with those we collaborate with both in industry and in medical fields
